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Sunday 3 August 2008

Define Fashionista




Trying to define what fashionista means is the wrong way to learn about its definition. Learning what people’s perception of the phrase is more beneficial. It at least gives a starting point. Samples of this I have captured, not to categorize but to be more informative of what some people think of the term fashionista.

“A person devoted to fashion clothing particularly unique or high fashion”
“A person not to be called a fashionista would be someone who obsessively follows trends”
“REAL fashionistas do not believe in trends, that type of person would be more correctly labelled a fashion whore or a shallow bitch”
What is your definition of a fashionista? I know there will be a dictionary definition but what is your interpretation?

“To me it is someone who makes her or his own style from the fashion available without just buying what is hot”
It’s actually the one who cares about style, doesn't matter if he/she is in fashion or not, but he/she is working mostly on that like even for her/his style. Or I can call her/him stylish/smart.
This list goes on and on, and to cap it all you even have a dictionary, aka urban dictionary, which also translates to something but means something else. Then there is a dictionary word break down and meaning. [ -ista<>]

Fashion Terms
Fashion terms of the 60’s at its height

Way out – Something so far out there, it’s almost unbelievable
Far out - Cool
Groovy – very pleasing, wonderful
Hip / with it - Aware of what's going on Knowledgeable.” I’m hip to what's happening." Something cool or groovy, "Those are the hippest love beads I've ever seen!"
Before that what Granny would have called it “the very latest thing my deer”

Fashion Terms
Modern Day

Fashion - the currently accepted, prevailing style. (Vogue is defined the same way.)
Fad - a fashion that suddenly bursts into popularity
Style - a characteristic or distinctive form of dress that exists independent of fashion (hippie, gothic, cowboy)
Classic - a fashion that retains general acceptance over an extended period of time
Design - a specific version of a style
Avant-garde - ahead of its time, comes straight off the runway

So where is this taking us? I have tried countless paths and felt I was travelling on a roundabout, finishing right back where I started. I did find another definition which gave a better clue as to what fashionista means.

A fashionista is a complimentary term used to describe an avid follower of fashion one working in or deeply involved with the high-fashion industry ( haute-couture – the creation of exclusive fashions), such as a fashion designer, fashion model, photographer, buyer, fashion writer, or wearer; a devotee to clothing trends and fashion.

So where is this taking us you might ask? Taking a trip back in time, the sixties was baptised as the period of Popular Arts (Pop Arts), which encapsulated great change in society due to the aftermath of the second world war, depravation, shortage of material, textiles, housing shortages, the start of another war Vietnam and all the upheavals that transcended the events of this period.

Such a great change, whether induced by war or natural change in society, there is always a visual record of this change, depicted perfectly by abstract expression artists such as Mark Rothko and Andy Warhol. Both these artists revealed their images of breaking away from conformist classical ideals in a time when great change was upon us.

Change is always the title for wondrous things to happen in a period of great happenings. The sixties brought to us the evolution of change, Pop arts were the conduit, and the result of recording this was through Art, Music and Fashion. Inspirational people sparked great change as seen in the music industry of the sixties, youthful, energetic and cult like.

Changes in fashion also sent out a message of self expression, signalling an innovative representative, who broke the shackles of proper and prim attitudes of the 50’s and brought forth the concept of thinking “out of the box” to the shock & horror of the traditionalists.

Unfortunately though alongside these changes, you will always have consumerism fitting such individualistic attitudes and ideas into a pigeon slot and re-market it as a fashion style, a trend, a fad, and so on, until it’s watered down to non-existence. The most powerful thing a fashionista does, is to drop an innovative idea like a bomb exploding its concept into the arena of the fashion world and to watch its rippling reaction spread with great cause and effect into the world of fashion.

Seeing people rushing around like, “leaves blowing in the wind” trying to encapsulate the latest fad, surprised by the reaction and the full force of something new being unfolded before their very eyes. The late seventies, eighties and nineties all had the same effect on people from the many ingenious innovators of the world of fashion. New music genres created by vocalist and bands. Paint artists taking the level of expression to new heights, with every passing year.

In its essence being a libertine in an already conforming society, needs one to change, to show what an eye for fashion is, to show the finer intricate designed detail, created in one’s own image. To see what no other person can seen, to create an idea out of what is already available. But most of all to keep alive counter-culture fashion and idealism of self expression alive, because in the end it’s all about attraction!

But most of all if you do conform, one day you are in, the next day you’re out in the world of fashion.
www.sovacollection.com

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